In today’s world, it’s more important than ever for brands to generate their buzz. Rather than waiting for the daily newspaper to come out, consumers are scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative and buzz surrounding your brand is through the use of press releases. Whether sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists over time. This article will talk about what a press release is all about and how you can write a template that gets the results you need to put your brand on the map.
What is a Press Release?
A press release, or news release, is an official statement (written or recorded) that an organization issues to the media. It provides information about new products, company milestones, executive changes, or other newsworthy items.
A press release template is a document that provides a framework for what information should be included in a press release. This includes the headline, dateline, contact information, lead paragraph, body paragraphs, and boilerplate.
Press Release Format
A press release format is designed to make it easy for journalists to quickly scan and understand the key points. This is why press releases are typically short, ranging from one to two pages.
- Contact information to go along with text that says ‘For Immediate Release’ at the top.
- Title with italicized subheading to summarize the entire news.
- News location and peg in the opening line
- Two to three paragraphs to establish the context and add more detail about the news.
- Bulleted important facts or figures.
- Company information is at the bottom.
- Three number sign symbols (‘###’) at the end to signify the end of the press release.
Remember that a press release should be written in a news style and be objective. This means avoiding marketing language or jargon. The press release should also be free of grammatical and punctuation errors. That way, journalists who might write about it can easily copy and paste it into their articles.
The headline should be clear, concise, and attention-grabbing. It should be no more than one or two lines and include the most important keywords related to the news.
The dateline is the location and date of the news. It typically looks like this:
The press release should include contact information for the person who wrote it. This should include their name, title, phone number, and email address.
The lead paragraph should be the most important part of the press release. Then, it should be one or two sentences that summarize the news’s key points.
The body paragraphs provide more detail about the news. They should include quotes from key people involved and any relevant statistics or other information that would be helpful for journalists writing about the topic.
The boilerplate is a short, standardized section that provides information about the company. This can include the company’s history, mission statement, and other relevant information.
Most press releases end with number sign symbols (‘ ### ‘) to signify the end of the document.
Tips For Publishing Press Release
Now that you know how to write a press release, here are some tips for publishing it:
Write a Compelling Headline
You’ve got your announcement, but what will it be about? Write a headline that’s attention-grabbing while still clear and concise.
Make it Newsworthy
Your press release should be newsworthy, meaning it should be interesting and timely. Think about what would make someone want to read your press release.
Mention All the Important Information
Include all the important information in your press releases template, such as dates, times, locations, and contact information.
Keep it Short and Sweet
Most press releases are between one and two pages long. So please get to the point and make it easy for journalists to scan and understand the key points quickly.
Include a Call to Action
A press release should include a call to action, such as telling people to visit your website or sign up for your newsletter. This will help you generate leads from your press release.
Include Contact Information
Make sure to include contact information, such as your name, title, phone number, and email address. This will make it easy for journalists to contact you if they want to write about your press release.
Edit for Clarity
Once you’ve written your press release, read it carefully to ensure it’s clear and free of errors. Remember, a press release is typically written in a news style, so it should be objective and easy to understand.
Here are some formatting tips for your press release:
- Use short paragraphs and sentences.
- Include quotes from key people involved.
- Use bullet points to highlight important information.
- Stick to one page if possible.
- Include a photo or image.
- Use a press release template.
By following these tips, you can write a press release that will help boost your visibility and generate leads for your business.
Use DATAMYTE to Create Your Press Release Template
If you’re looking to create a press release, you will need the right platform. DATAMYTE’s Digital Clipboard is the perfect solution for creating a press release template that you can use for all of your present and future press releases.
The DataMyte Digital Clipboard is a workflow automation software dedicated to helping you create comprehensive workflows, checklists, forms, and press release templates. You can use it to manage your creation, monitor, and manage your press releases from start to finish, ensuring that nothing falls through the cracks.
Moreover, the DataMyte Digital Clipboard can be customized to fit your specific needs. So whether you need a press release template for a product launch or a press release for a company rebrand, you can tailor the software to fit your needs.
If you’re looking for a press release template to help you get results, look no further than DATAMYTE. It’s the perfect solution for creating a press release template tailored to your needs. So get started today by booking a demo and seeing your results!
A press release is a powerful tool that can help create buzz for your brand. By following the tips in this article, you can write a press release that will help you get the results you’re looking for and improve the overall visibility of your brand.
Use the information you learned to create the most compelling press release possible. If you need help, consider using DATAMYTE’s Digital Clipboard to create a press release template tailored to your needs.