How to Evaluate Technology for Your Business Needs?

How can you accurately and effectively evaluate technology and decide whether to adopt, invest in, or use it? Here are some tips to help you!

Last Updated on September 26, 2023 by Ossian Muscad

Technology is always growing and providing fresh answers to varied issues and requirements. However, not all technologies are equally beneficial, reliable, and appropriate for your business environment and objectives. How can you accurately and effectively evaluate Technology and decide whether to adopt, invest in, or use it? Here are some tips and techniques to help you.

 

What Does Evaluating Technology Mean?

Evaluating Technology is an approach for accurately determining a technology’s commercialization potential, which involves identifying contemporary ideas, classifying inventions, and assessing innovative goods. This is a first step in considering whether a certain technology is appropriate, effective, and likely to impact the given workflow or intended purpose positively. 

 

Evaluating Technology in Addressing Business Issues

Although functionalities and features are fundamentally significant when choosing technologies, to understand Technology’s innovative potential, you should consider a few practical things: 

Identify the Techniques from the Results

There are instances when innovation necessitates a break from conventional methods when a novel approach to problem-solving may offer significant benefits. For instance, dashboards are often the main method for sharing analytical information across the business, but it’s not a dashboard that a user is after—it’s insight. A highly innovative solution could stray from customary practices to provide value uniquely. With modernized analytics, those most familiar with their data can study it and gain further insights.

Cross-functional Communication

Communication dismantles barriers to innovation and brings together individuals who can share knowledge, concepts, and efficient methods. By offering new use cases of shared information, connecting individuals and systems can foster innovation. As you increase your deployment, consider how your Technology supports sharing and collaboration.

Value of Creativity

Tasks become more interesting when employees are given the means to express their creativity while still having authority and freedom. Allowing employees to concentrate on current business issues rather than simply learning to utilize Technology fosters creativity in solving complex problems. 

 

Considerations in Evaluating Technology

Evaluating technology potentials varies from company to company depending on characteristics like industry, size, and leadership style. For the evaluation of new technologies, here are the essential factors to take into perspective: 

Define the Standards

You must know exactly what you want and why before evaluating any technology.

  • What are the business goals, issues, and expectations? 
  • What are the Technology’s fundamental features, purposes, and advantages you need? 
  • How will you assess the Technology’s effectiveness, value, and influence?
  • How will you evaluate the choices and various alternatives?

 

As an outline for your evaluation, define the standards in accordance with needs, priorities, and limits. 

Research Market Trends

You must have a solid grasp of the market and the trends shaping it to evaluate Technology better.

  • What are the current and developing technologies in your line of business?
  • What are the Technology’s advantages, disadvantages, potentials, and risks? 
  • How do they measure up to your current solutions and other technologies?
  • What role does the new technology play in the larger community of competitors, consumers, and stakeholders? 

 

Determine the gaps, downsides, and opportunities in the market by conducting research utilizing reliable resources, including business publications, expert suggestions, consumer feedback, and case reports.

Test

Testing the Technology on your own with your intended audience is one of the strongest methods to analyze it further. Testing the Technology’s usability, functionality, dependability, and compatibility can validate it. Additionally, it can assist you in gathering information, facts, and perspectives that can guide your assessment and decisions. Use proper measurements and tools to monitor the results. Be sure that you’re testing the Technology in realistic conditions and contexts.

Cost & Benefit Analysis

Understanding the costs and advantages of integrating, investing, or utilizing Technology is another crucial part of effectively evaluating Technology. 

  • What are the costs associated with purchasing, operating, and upgrading the Technology?
  • What are the possible benefits of utilizing the Technology (increased productivity, quality, client satisfaction, income, or innovation)? 
  • How do costs and returns measure up against your present solutions?
  • How much time will it take to break even or for a good return on investment? 

 

Employ quantitative and qualitative techniques to assess the costs and benefits, like cost-benefit assessments, cost-efficiency estimation, and value proposal analysis.

Consider the Risks

Lastly, you must consider the risks and unpredictabilities that could impact the practicality and functionality of the Technology you are evaluating. 

  • What are the probable risk factors associated with employing or not employing the Technology regarding managerial, functional, economic, and social aspects?
  • How probable and serious are they? 
  • How do you reduce or control those risks?
  • What are the gaps or presumptions that could affect your assessment or choice? 
  • How can you verify or examine them?

 

Apply sensitivity assessments, scenario planning, and risk estimation to minimize risks and uncertainties.

 

How to Identify Technologies with Business Potential?

Not all modern technology promises to bring about significant change for the business. Reflect on the fact that, despite being vital to your business, videoconferencing systems don’t help your business undergo digital transformation. 

Therefore, how do you recognize the appropriate categories of technological solutions that demand a more comprehensive assessment? Start with the following:

  • Communicate with staff. Inquire about the marketing team’s needs and goals before purchasing marketing automation software. Encourage them to have aspirations and make sure to allow for flexibility beyond the criteria as they are currently established because they might not be familiar with all the features offered by various technologies at their disposal.
  • Engage service providers. One method to keep up with market innovations is to develop ties with service providers. Watch out for trends or imitation solutions that fail to solve actual issues. Always remember to strike a balance between the claims made in marketing messages and discover how actual problems were resolved through client case reports or recommendations.
  • Connect and relate with users. Participate in user groups or particular conventions or industry-sponsored conferences to hear about people’s tech usage tactics, preferences, issues, and experiences.

 

Evaluate and Identify Best Technologies with DATAMYTE

Finding the technologies most relevant to your business calls for in-depth information and various viewpoints. Working with DATAMYTE’s low-code solutions can be pretty helpful in this process, giving businesses the data, resources, and technical know-how they require to assess and implement the best Technology for their process requirements.

The DataMyte Digital Clipboard is a low-code automation software with the following features:

  • Stay informed about current developments and interruptions using real-time data from patents, updates, scientific research, and reports.
  • Along with colleagues and subject matter experts, analyze trends, advancements, risks, emerging businesses, and other change agents.
  • Customizable forms and checklists with the ease of drag-and-drop interface to quickly assess the potential effects of change drivers. 
  • Get started with quick, customizable conceptualization marketing templates.
  • Gather, assess, and arrange insights from both internal and external sources.
  • Facilitate innovation initiatives, portfolios, and roadmaps effectively.
  • Maintain and monitor performance and project growth. 
  • KPI and metrics reports for innovation.

 

Don’t rely solely on chances for your business’ success. Evaluate and choose the best Technology today with DATAMYTE. Schedule a FREE DEMO now!

 

Conclusion

You can learn a lot from evaluating Technology and determine which solutions might work best for the business. Exciting development and perhaps significant transformation can result from evaluating technologies outside your present use cases.

 

 

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